IDENTITY has been providing Auckland women with top fashion labels for over 30 years, and now it’s available in the South Island, exclusively at The Colombo. Known for its high level of customer service, IDENTITY creates and stocks a range of designer labels and aims to provide a superlative customer experience to help women look good and feel good about themselves.

You can also book an appointment with an IDENTITY style expert to try on new styles and colours and learn what works best for you. Brands you’ll find in store include Gabriella, Dolcezza, Lania, Marco Polo, Madly Sweetly, David Pond, Newport, Curate, Seduce, Jump, Suzy D, Zafina, Stella + Gemma, and Trelise Cooper.

Festive season

Hours may vary, click here for more info.


mon 9:00 am 5:30 pm
tue 9:00 am 5:30 pm
wed 9:00 am 5:30 pm
thu 9:00 am 5:30 pm
fri 9:00 am 5:30 pm
sat 9:00 am 5:30 pm
sun 10:00 am 5:00 pm